MarkAIde

Optimizing your Marketing spends just became child’s play

Why waste time on tracking spends on a spreadsheet when you can make informed decisions without lifting a finger?

It’s been a long standing question– how to get the best out of my marketing budget? With billions of dollars on the line and consumers shopping across platforms and media channels, Marketing Mix Modeling (MMM) gives marketers the confidence they are making the right investment decision.

Introducing MarkAIde, the smart new tool to optimize your marketing spends

With MarkAIde, you can shorten the time taken to measure the effectiveness and reach of your marketing and advertising campaigns and get the best insights to get a bang for every buck spent– in other words, smartest Marketing Mix Model tool yet

How does it work?

MarkAIde uses advanced indices and measurement techniques to track and quantify the performance of each element of the marketing mix. It also analyses the various segments of your marketing operation and builds cognitive models that help construct patterns and derive deep insights. This allows you to have a granular view of every single dollar spent towards marketing and outreach and helps you focus on channels that are performing better.

Why should you invest on MarkAIde?

With MarkAIde, you can customize your marketing spend models to address specific markets, geographies, brands, and verticals. Building such extensive models allows you to capture your entire spend, from commissioning to conversion, and get the best idea on what works for the business. This allows you to deconstruct missteps and use the learning to make better decisions. The result? Your brand awareness improves. Your bottom line expands and along with it boosts other key metrics such as conversions and sales.